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Lancôme is expanding

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By: TOM BRANNA

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Lancôme is expanding its commitment to St. Jude with the Moments of Happiness campaign, which includes regional in-store events with celebrity makeup artist Mickey Williams, an interactive social media “hand heart” campaign and nationwide fundraising efforts that will benefit St. Jude throughout the year. “Our work with St. Jude began in 2010, and every year, it’s becoming bigger and bigger, and better and better,” said Xavier Vey, president of Lancôme USA. “It’s a very important partnership ...

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